The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. It's expected to grow at an annual rate of 34%. A UK recruitment company, Major Players, warns that this rapid growth may be stunted by a lack of social media knowledge in the talent pool. Candidates with social media experience make up only 2% of … [Read more...]
The Role of PR in the New Media Landscape
When public relations first started back in the early 1900s it was defined as “a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization. . . followed by executing a program of action to earn public understanding and acceptance.” Paul Lazarsfeld, founder of the Bureau of Applied Social Research at … [Read more...]
Social Technographics – What Are Your Customers Doing Online?
The Social Technology Profile Tool allows you to find the right scale for your customers and stakeholders. What does all this mean? Read this post for more info on the categories and age groups and how they use social media. Image Credit: Juvetson … [Read more...]
Social Media Adoption Now Over 80%
For the past few years Forrester Research has been tracking the adoption of social media in different categories: Creators, who write content and make podcasts and videos Critics, who post comments, ratings and reviews Collectors, who use RSS Feeds to gather information, those who tag and share content Joiners, who create profiles on social networking sites and … [Read more...]
Dollars Keep Flowing to Social Media Marketing
At a recent event I was asked whether I thought social media was a fad. The finding of a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg should put that thought to rest -- more than half the marketers polled (55 percent) said they've shifted funds from traditional media budgets to execute social media campaigns. 48 … [Read more...]
