It's official - journalists rely on social media sources to find stories. Traditional media may not be dead, but the best way to connect with them is online. A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters and editors now depend on … [Read more...]
PR Trend 2010: Companies will realize social media can’t be outsourced to PR
As we move into the next phase of social communication online the idea of outsourcing your social media activity to a PR agency makes less and less sense. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No … [Read more...]
Measuring Engagement
If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal. But is engagement too fuzzy a concept to be able to measure? What exactly is this engagement … [Read more...]
Social Media Better for Brand Building Than ClickThroughs
ComScore's latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online "This (big brands not advertising on social sites) could be the result of the long-held obsession with using clicks to measure ad effectiveness … [Read more...]
Listen, Learn and Respond
Social media marketing is the choice of PR and ad execs for 2010. Yet many companies have been less than successful with their online efforts. Jeremiah Owyang's list of companies that got punk'd offers some excellent social media marketing pitfalls you should avoid. Many of these pitfalls occur because the company is not listening to their audience. You can't go … [Read more...]
