This week Joe Kutchera, author of Latino Link, is doing a Blog Tour. Here are three tips and cases studies that show how companies can listen, learn and respond and how effective engagement can lead to ROI. Follow me on Twitter Join my network on LinkedIn … [Read more...]
Using Social Media to Build a Personal Brand
"We still don't care about your personal brand" tweeted one of the social media thought leaders yesterday and that set me thinking: does anyone care? I guess many people won't care. But I know people who want to do business with you, or hire you, definitely care. So how can you improve your online presence and build up a good network? Start with a plan. Random acts … [Read more...]
Social Media ROI
"Many companies have yet to capitalize on social media's ability to not only listen to customers, but analyze conversations and turn the information into bottom-line benefit." So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media. 75 percent did not know where their most valuable customers are talking about them. … [Read more...]
Social Media Tips from Professor Jonathan Taplin
During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. Professor Jonathan Taplin of the Annenberg School for Communication at the University of Southern California is a co-founder of the Annenberg Research Network for International Communication and he consults for various business and government organizations on the … [Read more...]
Are Your Customers Too Old for Social Media – Not a Chance!
Baby Boomers are jumping on the social media bandwagon at a rapid rate. Previously viewed as laggards, those over 50 are now one of the fastest growing segments in social media adoption. In the last year, social networking among 50-plus Internet users nearly doubled — from 25 percent to 47 percent, according to a Pew study. That's compared with an increase of 10 … [Read more...]
