In 2000 the Cluetrain Manifesto stated, “Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.” To … [Read more...]
PR Trends 2011: Reputation Management and Crisis Plans
The availability of easy online publishing tools has given everyone a voice and the power to reach an audience. This can be a very positive thing, what with fans, evangelists and brand ambassadors helping to spread the word. On the other hand it opens the door to greater risk and the need for constant vigilance, as inaccurate information and bad news can spread rapidly … [Read more...]
Be a Social Business: PR Trends in 2011
For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They've experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers As we approach the end of 2010 and head into the New Year, these savvy companies are realizing … [Read more...]
2011 PR Trends: Email and Social Engagement
ClickThroughs #2 trend is that email and social will get more integrated. "As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience." Email firms like Constant Contact have certainly seen this trend and are jumping on it hard. They have added many social components to their … [Read more...]
2011 PR Trends – Unlock and Socialize Existing Content
Another 2011 trend predicted by ClickThrough has PR implications: Many companies have excellent existing content in PDFs, brochures, PowerPoints and offline video that can be converted to digital assets, put online and filtered into the social web. One way to do this is to publish your content on social platforms like Scribd, Slideshare, Docstoc and Issuu - they all have … [Read more...]
