Social media is about communication. As The Cluetrain Manifesto pointed out - Markets are Conversations And as we strive to improve our conversations we have to improve our grasp of the basics of communication. Take a new look at the 5Ws. Who: Who are the people we might want to have a conversation with – women, men, mothers, IT executives? Are gardeners, nurses or … [Read more...]
The Customers’ Voice, Your Social Graph and Your Reputation
Social media impacts every part of your business. Online PR has assumed greater importance and in 2012 it is imperative that a business Knows who their customers are and where they are active online Understands the power of social media for positive and negative impact Makes social media a part of their risk management strategy Educates their employees - all … [Read more...]
Social Video-some interesting facts
Read the full press release about the study … [Read more...]
Google Give PR Pros a Holiday Gift
In the summer of 2010 Google completed the Caffeine update, which allowed them to rapidly index fresh content across the web. This week Google announced that they had done another major update based on freshness of content to cope with the burgeoning amount of social content available online. "Search results, like warm cookies right out of the oven or cool refreshing fruit … [Read more...]
Elite, Educated and Opinion Leaders Still Hold Sway Online
A UC Berkeley study looked into who is creating most of the content online and they found that even though we have a plethora of easy publishing tools things have not changed that much: just 10 percent of us are creating and posting content. And moreover, the better educated you are, the more likely you are to post content. Back in the days of the two-step … [Read more...]
