In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. A recent report from SODA - the Society for Digital Agencies - clearly shows that earned media is king. So what, or who, are we looking for to increase this earned media? What exactly is a brand ambassador? You need to find people or groups who already … [Read more...]
Social Media & Digital Marketing Engagement Gap
A new study from the CMO Club and Digiday uncovered a gap between how people use social sites and how we're marketing to them on those platforms. They started out looking for something completely different - the gaps in the capabilities and perspectives amongst marketers, agencies and publishers, but found that another gap existed: The real glaring gap is the massive divide … [Read more...]
Really Learn to Use Google Plus for Business
Join Chris Abraham for an extended tutorial on how to use Google Plus for business He delivered a 30 minute webinar, but he felt he had to rush through the information so he has taken the time to make the extended tutorial and show you all the insider tips and tricks of using Google Plus for business. It is 80 minutes - Pehaps watch it in sections, but it is worth … [Read more...]
How to Make a Video go Viral
As we are often told there is no such thing as a viral video. There is however a plan to make a video go viral. And it does not take an experienced video team or in-depth technical knowledge. Step One: You do need a network of people with some measure of influence that you can tap into to give the video an initial push. You need to give it some traction. This is not … [Read more...]
Does Your Online Newsroom Get an”A” in PR?
As technology advances, journalists and bloggers are adopting more social tools to help them gather and report the news. Many journalists have stated that in this new media world they rely on outside sources for content, which is an excellent opportunity for PR pros. But we have to provide the news content in the format they need and provide the social tools they find useful. … [Read more...]
