Is social media important to the future success of your business? Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. These execs see social media as a key factor in business strategy and direction. Businesses are avidly chasing the 3Fs - friends, fans and followers. And there is indeed value in a community - … [Read more...]
Social Media Influence on Brand Perceptions and Purchase Rising Fast
In an earlier post I posted some research about how companies are struggling to measure social media ROI. Wave 2 of The Faces of Social MediaSM from Knowledge Networks might provide a clue: Purchase decisions of 38 million 13 to 80 year-olds in the U.S. are now influenced in various ways by social media -- up 14% in just six months. 23.1 million … [Read more...]
Social Media Stats for the C-Suite
47% of firms surveyed globally use social media to find new business, an increase of 7% from last year. (Source Regus survey via The Street) China and India lead the pack: 65% of Chinese firms (vs. 44% last year) and 61% of Indian companies (vs. 52%) successfully use social media to acquire customers. Next are the Netherlands and Mexico. 43% of U.S. firms (vs. 35% a … [Read more...]
Sharing Gap: A Missed Marketing and PR Opportunity
In a recent Pew Research report about how people get their news today, sharing was highlighted as one of the integral activities associated with news content online. "If searching for news was the most important development of the last decade, sharing news may be among the most important of the next." Share This just released the results of a study of sharing behaviors … [Read more...]
Social Media a Close Competitor to Email for SMBs
For years we've been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes released in April shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. Social media was the most cited new … [Read more...]
