Voorsprung Social Media Technik Audi South Africa has just been hit by a new media iceberg. The lasting effects of this new media storm are going to be damaging beyond the immediate event. The problem with bad news these days, especially when it comes to a brand, is that it can explode online and become a cultural meme incredibly fast. In the old traditional news model … [Read more...]
Best Practices for Using LinkedIn
Whether you’re starting a business, are a recent graduate, or an experienced professional, you need to be on LinkedIn. LinkedIn is a great resource for those who want to connect with others in their industry, gain credibility and even those who are looking for a new place of employment. There are do’s and don’ts when it comes to using LinkedIn and you want to make sure you’re … [Read more...]
Social Media Coaching Can Bridge Skills Gap
A recent study by the Chartered institute of Management in the UK polled 1500 businesses worldwide about the use and attitude towards social media. They discovered that while businesses are investing in social media, managers' lack of understanding means they are unsure of the returns. It's a skills gap that is preventing businesses from getting value from social media. 1 … [Read more...]
Progressive Insurance PR Debacle – Why You Need a Social Audit
Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an accident with an under insured driver. Let's just start by saying that they should have just paid the claim and done the right thing. But when her family tried to claim on … [Read more...]
Evoking Emotion: Digital PR Tip #4 Earned Media
In their 2011 State of the Media report Pew Research predicted that the sharing of news content would be the one factor that has the most impact on the news industry in the next decade. Most of the content gets shared on Facebook – 2011 saw this figure increase from 44% to 52% of all content shared online. Facebook reported 1 billion items shared a week in July 2011. … [Read more...]
