Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother's releases - you do have to craft them very … [Read more...]
Social Media Adoption Up – Engagement Still Lacking
The SNCR Symposium is one of my favorite events of the year. Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. And I get to chat with them and ask them questions. Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New … [Read more...]
Social Media Adoption: Higher Education Beating Business
While we might think of universities and the academic world as a conservative space they're streets ahead of business when it comes to social media adoption. Ninety-five percent of colleges and universities use at least one form of social media to recruit prospective students. This was among the key findings of the study, “Social Media and College Admissions: Higher-Ed … [Read more...]
New Media, New Influencers and Implications for Public Relations Study from SNCR
If you’re struggling to make sense of new media, here’s a very helpful resource: The Society for New Communications Research’s report on New Media, New Influencers and Implications for Public Relations. There’s a free pdf download available on the Institute for Public Relations website. Some of my fellow members of SNCR have done a fine job with this study. … [Read more...]
New Comm Forum 08 – JaffeJuice Get the Ball Rolling
And gets twittered by the audienceThe conference I like the most is the Society for New Communication Research's New Comm Forum, because it's a meeting of some of the best minds in social media. Joe Jaffe, author of Join the Conversation, was the opening keynote speaker nysterday. An ex-advertising Madison Ave man, Jaffe says he 'saw the light' and has been … [Read more...]
