Over the last decade searches for porn have dropped from 20 percent to 10 percent and the hottest searches are now for social networking sites. Now there’s a great statistic. It’s from Bill Tancer’s book “Click: What Millions of People are Doing Online and Why It Matters.” “As social networking traffic has increased, visits to porn … [Read more...]
News Online – tips from SEO experts at SES San Jose
Image: miso crazy Search Engine Strategies San Jose happens each year in August and this year there was a panel on the mechanics of SEO for news content with online PR experts Greg Jarboe and Lee Odden. It seems that newspaper sites are finally getting the message - NIelsen’s figures for July show four of the top five news and current events Web sites with the most … [Read more...]
SEO is a PR function too
One of the new media areas PR people may not be too familiar with is SEO - search engine optimization. The reason could be that SEO is usually regarded as a marketing and sales tool. Most pieces of content are crafted to reach customers and elicit a lead or a sale. Lee Odden points out that SEO can be used specifically for news content. “The intended audiences are … [Read more...]
Search Fueling Word of Mouth
BIGResearch's Simultaneous Media Survey says people who search share their data with othersAlmost half (47%) the people who search for information online give advice on a regular basis to others about products and services they’ve purchased, compared to 29.4% of all adults who say the same.Why is this an important finding? Because recommendations from other consumers is … [Read more...]
Blended Search: Hot News for PR
New data from Jupiter Research confirms that news gets the most clicks in blended searchWant more visibility for your news content? Get it online and optimize it for search.While images are the most clicked type of result after a vertical-specific search, news items are the most clicked type of result within blended search results: 36% of search engines user click … [Read more...]
