MS sees this as a way to accelerate the move to a more social webDavid Utter at WebProNews is reporting on a conference call taking place right now as Microsoft bids to purchase Yahoo! for $44.6 billion. The move is designed to create a more credible competitor to Google and deepen Microsoft's position in the market for online business software, says CNN money. … [Read more...]
Conversational Marketing is Actually a PR Technique
PR Can Learn From Successful Online Ad CampaignsIn a recent post about who is in the conversation John Batelle that while the online conversation has very obvious benefits for the users, one of the troublemsome spots has been how do we keep it going and still pay the rent? Or the hosting, in this case.Most writers who have a following online … [Read more...]
Hottest Digital Media Segments
AdAge Predictions for 2008AdAge tips online video, search and social networking to be the front runners in 2008.A growing element of the online ad marketplace will continue to be social networking, with eMarketer predicting that spending on the subsegment will surge to $1.6 billion in 2008, an increase of nearly 74 percent, as total Internet spending is projected to … [Read more...]
RSS, Content Syndication and Search: Part Six
Success in online marketing depends in to a large extent on being found in the search enginesSuccess in online marketing depends in to a large extent on being found in the search engines. If you don’t get found no matter how stellar your website is, no one will see it. And getting good organic search ranking (natural placements on a search results page, not … [Read more...]
SEO PR landscape is changing
Content syndication and social media becoming an integral part of SEOMatt Cutts`of Google said it best in the interview with Mike Grehan titled "The Future of Search and Outdated SEO Methods.""There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger." … [Read more...]
