The recently released Hitwise Industry Report for Travel shows the top 30 travel sites in various categories:VisitsPagesSession DurationThe usual suspects are in the pages and visits section, but there are some surprises in the session duration list.Holland America is now at #10 on this list. They have been syndicating their content in RSS feeds with PRESSfeed … [Read more...]
Reaching the Younger Genration Online
Some savvy Church and State leaders have seen the lightMany, many years ago Cutlip and Center wrote the 7 C's of communication in their seminal textbook, Effective Public Relations, One of these C's is the channel you use to reach your audience.Use a channel your audience is familiar with and uses frequently, advised these PR gurus. The more things change, the … [Read more...]
RSS and Content Syndication
A six part series about the use of RSS in Marketing and PRPart One: Introduction to RSS and SyndicationRSS stands for Really Simple Syndication. Also called web feeds, RSS feeds are a content delivery vehicle - a method of getting new content out on the Internet and sharing it with others. Originally created by Netscape, the technology behind RSS is well tested. It’s … [Read more...]
Tagging Feature Gives RSS Feeds More Visibility
First test works like a charmEarly Monday morning I was testing the new feature of Technorati tags and I wrote andposted an article in the PRESSfeed news feed .We were at SES and about 3 pm that aternnon I checked Technorati to see if there was any visibility on the post. Lo and behold! It was number one for the keywords content … [Read more...]
Tag! You’re it. PRESSfeed joins the Technorati tagging game
Content syndication goes one step further with Technorati tagsIf you have been thinking about how to implement RSs on your website, wading thorugh all hte possible Web 2.0 and PR 2.0 options with your busy IT department, take a look at PRESSfeed.You can RSS enable your content easily and quickly, add news content to your website yourself, syndicate it, automatically laert … [Read more...]
