Now that your content is organized and distributed, use the syndication power of social media sites to get more visibility and more traffic.Content syndication means getting your message out in as many ways to as many quaified audiences as possible. Social Media is a term used to describe websites that let users contribute to the content, and tag and rate content … [Read more...]
Social Media And E Commerce
When social media touches sales marketers pay attentionMarket research firm Compete has released a report on the convergence of social networking and e-commerce, reorts ClickZ. In the process they tried to coin a new buzzword: “social commerce,” or s-commerce for short.Whatever you call it the numbers add up:Consumer visits to social networking sites have … [Read more...]
Internet Marketing Spend
It's not slowing down, it's just diversifyingYahoo's announcment that it missed its earnings on October 5 caused a few ripples in the industry.Laura Ramos of Forrester got several media calls asking if she thinks this indicates a larger slow down of Internet marketing spending overall. No way, Jose! she says." I think perhaps the biggest realization … [Read more...]
RSS and Content Syndication Part Four
How to categorize your content for feedsNow that you have an RSS strategy, let’s take a look at what content you might like to syndicate.Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created: the media, your employees, the … [Read more...]
RSS and Content Syndication Part Three
Creating an RSS StrategyAccording to the Jupiter Research study "Feed Marketing: Use of RSS as an Alternate Messaging Medium” content syndication is gaining popularity with the public. 30% of marketers surveyed said that they have implemented RSS feeds because of customer demand. "Marketers must begin to plan their RSS strategies now," says the report's … [Read more...]
