Daily 'Dog's survey tips blogs and new media as the top PR trend for 2007Last year I made the comment that many PR professionals had their heads in the sand about new media and online PR. According to the Daily 'Dog Pulse of PR survey, that's changing..Seems the heads are not only up, they regard this as the number one PR trend for 2007.What will be the most … [Read more...]
Social Networks used correctly improve brand awareness.
Top-tier social meida sites can be a remarkable source of trafficSearch executives regard social networks as a powerful channel that can improve brand awareness and create buzz, when used correctly, “While social search certainly is in its infancy, the top-tier sites can be a remarkable source of traffic, in many cases bringing the server of unprepared … [Read more...]
Generation C: content-creating consumers are behind some of the biggest web 2.0 success stories
Younger, participation-minded consumers will eventually dominate all of the online space, says trendwatchingOne of my favorite sites is www.trendwatching.comTheir December issue is online now with an interesting web 2.0 prediction for 2007:GENERATION C(ONTENT) is turning into GENERATION C(ASH). Revenue and profit-sharing is going to be one of 2007’s main themes in the … [Read more...]
Online PR and Social Media Training
Blogs, RSS and Social Networking can be a minefield for PR practitionersThe digital PR space is hot right now. You see articles about online PR, blogs and social media in practically every mainstream newspaper and trade magazine. One of the reasons is that it is a fast paced environment and there are always new ideas to report on - two years ago there was … [Read more...]
RSS, Content Syndication and Search: Part Six
Success in online marketing depends in to a large extent on being found in the search enginesSuccess in online marketing depends in to a large extent on being found in the search engines. If you don’t get found no matter how stellar your website is, no one will see it. And getting good organic search ranking (natural placements on a search results page, not … [Read more...]
