When your business takes off and hits a period of explosive growth it's the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don't have the planning and systems in place to cope with the rapid growth. Witness Fuhu - they were number one on the Inc. 500 list of fastest-growing companies in the US for two years running and … [Read more...]
The State of PR Measurement
At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. To see if this was an isolated number from one group, I decided to survey the PR pros who have opted-in to get my Digital PR Tips newsletter each week. The number was better, … [Read more...]
PR Measurement Course
REGISTER NOW If you, like many other PR folks, are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we've created a new PR Measurement Dashboard in Google Analytics to help you get started. You can download and use the PR Measurement Dashboard . It's free. The Course If you need help with … [Read more...]
PR Measurement Tips
Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting … [Read more...]
10 Tips for Using Facebook Live to Build an Audience
Live video streaming is all the rage. Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Facebook suggests you just press the Live button and start broadcasting. And you can … [Read more...]
