Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation. Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Create a list for influencers, brand advocates … [Read more...]
How to Measure PR Effectively
Much as we may shy away from math and stats, the time has come to learn how to use data to show results. "Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and … [Read more...]
Post Election Digital Skills Shortage
One of Donald Trump's major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it even harder to find technically skilled workers. Marketing and PR jobs are one area … [Read more...]
2016 Media Landscape
The media landscape is still shifting - and will continue to do so as the young digital natives grow up and grow older. Right now TV is still the number one choice for news across the entire American population, but it's by a narrowing margin. The 18 - 49 year-olds prefer to get their news online. And as more digital natives get to an age where they're reading and watching … [Read more...]
Why Small Businesses Need PR
Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about - profit. In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Of course those things have to occur. However, there is another … [Read more...]
