Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Why Monitoring Brand Mentions Matters

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  Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people.  Now a negative mention online can reach millions in a flash.  If you're smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control. Hats off to investment research and … [Read more...]

Getting to Know Your Customers

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    Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day?  So that's today! And why should we learn more about our customers?  Well, without them we have no business.  That ought to be reason enough. And now that technology is shifting the power from brands back to customers, there are new ways to learn just about … [Read more...]

The Role of Social Media in Crisis Management

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  I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. In the interview she stresses a couple of points: Look beyond the company responses:  Companies need to  go further than … [Read more...]

Online Newsrooms: the Secret Sauce for Media Relations

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There is a saying that the more things change, the more they stay the same. Take media relations - despite the major changes in the media landscape, it's still a core part of PR and there are reporters, editors and producers we have to reach out to.  So although there have been major changes in the media landscape, the fundamentals of media relations are still the same: find … [Read more...]

The Digital Marketing Revolution has Just Begun

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  According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found that precious few companies have realized its … [Read more...]