Forget Google, Build a BrandI wrote an article this week about the rush to hire SEO’s and SEM’s and my strong belief that a requirement of good SEO is an understanding of PR basics. Building good content, a great brand and strong relationships will also get you good search rankings. Then I saw the interview with John Scott of V7n in the Search Engine … [Read more...]
Blogs Taken Seriously In The PR World
Study on blogging and the use of 'human voice' as a PR strategyThe School of Journalism and Mass Communication at the University of North Carolina have done a study on Organizational Blogs and the Human VoiceHere are some of their findings:People who read a company blog will perceive more of a human voice in the company's relational efforts than those who read the … [Read more...]
RSS for PR
PR is a communication strategy and RSS delivers content onlineRSS is getting the attention of PR professionals PRSA and Media Relations hosted audio conferences on the subject recently. Both organizations have live events planned for September.Rok Hrastnik and I spoke about how RSS fits into a PR strategy. … [Read more...]
Why RSS is important in PR
RSS helps you achieve your PR goalsThere are several definitions of Public Relations 'Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.' Institute of Public RelationsEfforts to establish and maintain a company's image with the public. Investor WordsPUBLIC … [Read more...]
New Communications Tools For Public Relations Professionals
PRSA also offering online conference on RSS and blogsThe Public Relations Society of America (PRSA) has teamed up with Elizabeth Albrycht, co-founder and co-producer of the New Communications Forum, a conference designed to teach the public relations power of RSS feeds, blogs, wikis,and podcasts, to provide one teleseminar and two one-day seminars focused on new communications … [Read more...]
