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Sally Falkow - Social Media Strategist
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It’s Time To Add Video To Your Content Strategy

August 21, 2006 by Sally Falkow

The adoption of online video reflects several trendsKeep your eyes on the rapid growth of online video, says the Sun-Sentinel todayThe adoption of online video reflects several trends afoot. One is the increasing adoption of broadband Internet services, like DSL and cable modems, into the home soaring 40 percent from March 2005 to March 2006, according to The Pew Internet and … [Read more...]

SEO PR and content syndication really works

July 11, 2006 by Sally Falkow

Results that speak for themselvesI have been working with Chris Elliott on his travel news site.  I did a web audit and content strategy for him.   This is what he has to sayDid it work? And how.See his post for the stats … [Read more...]

Broadband makes video news releases an online PR option

May 21, 2006 by Sally Falkow

Tagging video files can bring search engine visibilityVideo News releases have long been a staple of PR.  Online news engines and aggregators have lured many readers to the Internet.Now the rapid adoption of broadband and the 'always-on' digital lifestyle is making onlime video viable."The broadband Internet is becoming an important, if not exclusive, … [Read more...]

Monitoring blogs a necessary part of Internet marketing strategy

April 21, 2006 by Sally Falkow

Consumer generated content fuels the need for online reputation managementBusinesses are feeling the power of blogs, says the BBC today. Companies are paying attention to what's being said online and they're looking for tools to monitor CGM.But we really need to take a wider view than just blogs, says Andy LarkIn these spaces we aren't just interested in what is being … [Read more...]

RSS and PR Ebook

April 13, 2006 by Sally Falkow

The Power of Online Syndication is releasedAfter burning the midnight oil and one trip to the emergency room, the beta version of The Power of Online Syndication is released.This is the beta version and there is still lots more to come.  But you can help us  with the content and we'd love to have your feedbackCheck out this first version … [Read more...]

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