Bulldog Reporter's PR University excelled yesterdayWhile other blogging events may be losing steam, yesterday's PR University's audio conference on the New PR Technologies proved to be a hit.For two hours 175 companies listened to the basics of corporate blogging, how to use RSS feeds as a PR and media relations tool and how podcasting will fit into this new PR … [Read more...]
PR University Audio Conference on Blogs, RSS feeds and Podcasting
New PR Technologies getting the attention of PR practitionersBulldog Reporter's excellent audio conference series has two classes this month covering the new online PR technologies of blogs, RSS and podcasting.The first class is tomorrow June 15th.Pete Blackshaw, CMO, IntelliseekToby Bloomberg, President, Bloomberg MarketingSally Falkow, President, Expansion Plus, … [Read more...]
RSS is a PR ‘must have’
Six million now using RSS - and countingAccording to Feed Burner's stat report the use of RSS is growing by one percent each weekday.It seems that marketing folk are much faster to adopt this technology for corporate communication. But with the shift of audiences to the Internet it is vital that PR people also find new ways to deliver our messages."If … [Read more...]
Getting a Clue about Corporate Blogs and PR
It is all about starting the conversationDoc Searles weighed in on my statements about whether corporate blogs are an opportunity or a threat. As one of the first people to buy a season ticket on the Cluetrain, I agree that it is all about the conversation.Of course people like Dan Rather bring disaster on themselves.USA Today recenlty wrote about the influence … [Read more...]
AMA Blogs: Marketing Beyond the Website
Workshops sold out - marketing practitioners embrace bloggingThe AMA has held a series of excellent workshops across the country on blogs and how they fit into an Internet Marketing StrategyThe Chicago workshop, completely sold out, is on today and tomorrowA PRSA evening session on blogs and Internet strategies for PR professionals, scheduled for Feb 22nd in Los Angeles, … [Read more...]
