Taking the lessons learned to heart.SAP is doing a pretty incredible job of supporting an ongoing conversation with the (non-SAP-ecosystem) blogging community, was one comment from a blogger invited to participate in SAPPHIRE 06.With so many debacles in the PR/blogger relaitons arena, it's refreshing to see one that got it right.SAP invited bloggers to their premier SAPPHIRE 06 … [Read more...]
Social Media Making Inroads Into Mainstream News Providers
Reuters Buys Into Blog and FeedsYou know you're making your mark when a media stalwart like Reuters pays millions of dollars for a share in a blog distribution start up. Social media could ask for no better endorsement .Reuters has invested $7 million in Pluck, the world's biggest blog syndication network, called BlogBurst. BlogBurst connects newspapers and other … [Read more...]
PR’s Ostrich Mentality
One attendee's take on the sessions in New YorkAngela Jeffrey, APR, Vice President Editorial Research, VMS wrote about the New Media Sessions in New York, … [Read more...]
Social Media Training In Demand on West Coast Too
SEO PR draws PR folk in San FranciscoThe Bulldog Reporter PR U event in San Francisco drew attendees from Seattle to San Diego.Nicki Dugan, editor of Yahoo's Yodel Anecdotal blog, shared insights into why they launched a corporate blog in addition to what they call their Mount Rushmore bloggers (Jeremy Zawodny et all)Mark Jen shared his two weeks of fame) or infamy) as a … [Read more...]
Public Relations Affected by Blogs
No discipline has been more affected by blogging than public relationsLike Americans, Europeans and Asians have become fervent bloggers, says the International Herald Tribune.Many American brands, and some brands of other countries, are starting to include blogs in their marketing plans, using PR at a much earlier stage. By the time of the official "launch," a product … [Read more...]
