PR Can Learn From Successful Online Ad CampaignsIn a recent post about who is in the conversation John Batelle that while the online conversation has very obvious benefits for the users, one of the troublemsome spots has been how do we keep it going and still pay the rent? Or the hosting, in this case.Most writers who have a following online … [Read more...]
Social Media Press Release Put on Trial
Pros and cons of how to use a social media press releaseGreg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae - a phrase from Seth Godin's new book on marketing. Tongue firmly in cheek Greg cites supporters of his claim that use of a social media … [Read more...]
Social Media Engage or Die
How to gets started with a social media content strategyBrian Solis was recently interviewed on the Marketing Voices podcast.He gives some specific advice on how to get started and the tools you should be using.His main idea: this is not a marketing activity that can be done by observing. In order to be successful in social media you have to participate. Here are … [Read more...]
Video Success Online Depends on Content Strategy
Looking for viral online buzz? It's all about the contentAndrew Foote of Peppercom has some sage advoce for firms looking to success with viral video and social media as part of their internet marketing strategy.:Content is king in this game. More often than not, the quality of viral content takes a backseat to the marketing mandate.Foote gives examples of how to get it … [Read more...]
Cisco Betting on Social Media Tools for Internet Marketing Strategy
Social-networking tools being integrated into Cisco's Unified Communications suiteIn addition to their acquisiton of Five Across, which makes social-networking and forum software to help companies improve their internet marketing strategy and their communications with customers, Cisco sealed a deal this week to purchase software assets from, and acquire employees of, … [Read more...]
