One of the new media areas PR people may not be too familiar with is SEO - search engine optimization. The reason could be that SEO is usually regarded as a marketing and sales tool. Most pieces of content are crafted to reach customers and elicit a lead or a sale. Lee Odden points out that SEO can be used specifically for news content. “The intended audiences are … [Read more...]
Media Coverage for the Olympic Games Goes Social
Image courtesy of SHa3bi1 Two years ago I was invited to speak to the US Olympic Committee PR convention about the shifts in media consumption and what they could expect in 2008 in Beijing. The theme of my talk that day was that they had better be prepared for a digital revolution. An article in USAToday on Friday validated everything I said that day.. Millions of Americans … [Read more...]
Robert Scoble keynote at Media Relations Summit 08
The Future of Social and Consumer-Generated MediaRobert amazed the audience with a walk through how he uses the latest technology tools.He asked the group who has never seen Twitter and about 75 percent raised their hands. And even more had never heard of Friendfeed. Yet he says if he were to choose one application only it would be Friendfeed.He demos twitter … [Read more...]
OJR’s ‘pep talk’ about the news media
If the recent reports of newsroom layoffs, buyouts, falling newspaper circulation and crashing news company revenue have you feeling like there's no hope, this 'pep talk' from the Online Journalism Review from USC Annenberg should cheer you up:Newspaper circulation might be down, but online newspaper readership is up. The Los Angeles Times lost more subscribers … [Read more...]
Young Opinion Elites an Important Audience for Businesses
Trust in media and experts back upThe ninth annual Edelman Trust Barometer shows the United States is experiencing the widest divide between business and government in the survey’s nine-year history. 58% say they trust business to do what’s right, an all-time survey high. Only 39% trust the government. Imagine that!Twenty-five-to-34-year-old opinion … [Read more...]
