Social media is the ultimate bright light that kills any hope of keeping something hidden in a closet. And the speed of that light is - well, the speed of light. Witness the PepsiMax suicide ads printed in a niche lifestyle mag in Germany. Some folk found the ads offensive and in no time flat they’d been scanned and posted to the Web. One of the people who saw the ads … [Read more...]
Let’s Hear it for the Blog
Seth Godin and Tom Peters talk about the power of blogging at the Open Forum. Peters says it’s the best marketing tool by a long shot. HubSpot says there are 6 fundamental benefits to corporate blogging that should not be overlooked: 1) Gain Visibility as a Thought Leader 2) Engage Customers in a Dialogue 3) Every Blog Article is an SEO Opportunity 4) Blogs Are Link Bait … [Read more...]
Stop the Presses! Christian Science Monitor Abandons Daily Print Edition
Image from Poynter.org A sign of the times: After 100 years of news in print, the Christian Science Monitor has decided to scrap the daily print issue of its newspaper. They’ll focus on making their site a rolling news service and printing a weekend magazine. The change is expected to cut annual costs by millions of dollars for the money-losing newspaper. They are … [Read more...]
WSJ Says Twitter is Mainstream
twitter A lot more people — and businesses — are finding ways to get value out of Twitter, says the WSJ today. Doctors are using Twitter to update patients about office hours. Local groups such as the Los Angeles Fire Department are using it to share details about service calls with interested residents, occasionally with graphic descriptions of the victims’ … [Read more...]
Ignore Influencers in Online Communities at Your Peril
Image by Orange Beard Back in 1940 Paul Lazarsfeld did extensive research on the effects mass media had on people. In contrast to the commonly held idea that the media had a strong influence on most people, Lazarsfeld’s team discovered that in fact some people receive more information and influence others. Some members of the public have more exposure to media, have … [Read more...]
