The biggest caveat in engaging in social media and blogs is to be open, honest and authentic. Every major social media flap has been caused by companies or agencies doing something questionable. And there really is no place to hide. Sooner or later someone will figure it out. Patrick Altoft writes on Blogstorm about some possible astroturfing being done for Nokia. … [Read more...]
Brands That Are Using Social Media
Peter Kim, posted a list of brands that are using, or being affected by, social media marketing. He invited others to add to the list in the comments and as of the 18th October it’s grown to 270 brands. A great resource. I took a look at what categories these brands fall into and what percentage of the social media marketing pie they represent. As expected Tech … [Read more...]
95 of the top 100 newspapers in America now have blogs
Paul Gillin, author of The New Influencers, writes a great social media report. Today’s issue is about why PR practitioners must learn to get their news content visible in search, but one fact caught my attention: 95 of the top 100 newspapers now have a blog. Nielsen/NetRatings reports that unique visitors to the largest Internet newspaper blog sites rose from 1.2 … [Read more...]
Gartner Says Fortune 100 Not Up to Speed on Social Media
Image by Christopher Carfi Adam Sarner, an analyst with market research firm Gartner shared some of the content he’ll be presenting at the annual Gartner Symposium/ITxpo 2008, (October 12-16 in Orlando, Fla.) with CNet. 75 percent of Fortune 1000 companies are eager to get involved in social-networking initiatives for marketing or customer relations purposes, but … [Read more...]
New Media, New Influencers and Implications for Public Relations Study from SNCR
If you’re struggling to make sense of new media, here’s a very helpful resource: The Society for New Communications Research’s report on New Media, New Influencers and Implications for Public Relations. There’s a free pdf download available on the Institute for Public Relations website. Some of my fellow members of SNCR have done a fine job with this study. … [Read more...]
