Image by cambodi4kids.org Although a growing number of non profits are aware of social media and are dabbling in it, there is a clear lack of strategy, according to a new study from Talance, a Boston-area web development firm. The 2009 Massachusetts Non-Profit Social Media Report polled non-profits in Massachusetts with budgets ranging from under $1m to over $100m annually. … [Read more...]
Top Social Brands of 2008
Image by Schill Vitrue.com, a tool that captures a brand’s social media presence, has put together a list of the top 100 social brands. “What was an afterthought of marketing, just a few years ago, has now emerged as a significant part of the marketing mix and it continues to grow fast. The Vitrue 100 list represents companies who are establishing their social … [Read more...]
Lessons Learned from Social Media Revolts
Image by Amend The first and most important action you should take in social media is listen and respond. Every company has a community. You have customers and interested visitors who come to your website or blog. Your community might be a small one, but it is a community nevertheless. Muhammed Saleem writes today about lessons we can learn from companies that have run into … [Read more...]
Internet Overtakes Newspapers as News Source
Online news has seen a sharp spike in the last year. According to the Pew Research Center for People and the Press the percentage of people getting their news online jumped from 24 percent a year ago to 40 percent. And in this same time period newspapers have been hovering around 35 percent. If you’re after a younger audience the figures are even more startling: For … [Read more...]
Benchmark Report – State of Online PR in the UK
eConsultancy just released their 2008 Benchmark Report about the state of Online PR in the UK. The results show a surprisingly large percentage of retained PR budgets are being spent on Online PR. Company respondents report that 39% of their PR activity is online whilst agencies report that 47% of their clients’ retained fees come from online PR. When companies outsource … [Read more...]
