Social sharing is the new holy grail of advertising, writes Dan Greenberg, CEO of Sharethrough, in a recent Forbes article. "The challenge now is to produce content – not ads – that can create connections between people. In this environment, forward-thinking advertisers are shifting budgets towards social strategies that center around creating content that’s likely to be … [Read more...]
Measuring Engagement
If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal. But is engagement too fuzzy a concept to be able to measure? What exactly is this engagement … [Read more...]
The Role of PR in the New Media Landscape
When public relations first started back in the early 1900s it was defined as “a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization. . . followed by executing a program of action to earn public understanding and acceptance.” Paul Lazarsfeld, founder of the Bureau of Applied Social Research at … [Read more...]
Corporate Social Media Policy
A few years ago blogging policy was on the minds of corporate communicators - now it’s a corporate social media policy that’s got their attention. Telstra, a major Australian telecom company recently set down guidelines on the use of Facebook, Twitter and similar websites by its employees. “Hopefully organizations are beginning to understand that employee use of social media … [Read more...]
News Feeds – Push them out and pull them in
As the adoption of sharing content in feeds climbs it looks as though we’re finally moving away from the techie name of RSS to the more friendly term news feeds. And that is certainly one we as PR people can understand. Getting your own news out in a feed has long been touted as a ‘must have’ strategy for your newsroom. Back in 2005 Charlene Li, then a … [Read more...]
