Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Artificial Intelligence and the Practice of PR

by

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We're now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it … [Read more...]

Brand Awareness, Brand Visibility, and Trust in 2023

by

   Brand Awareness and VisibilityIn 2023 brand awareness depends to a large degree on brand visibility. If your brand is not found online,  your content and messaging is not seen by the people you want to engage with. There are many avenues for visibility - search engines, news media, social media, and other digital outlets like blogs and podcasts. Great content and PR skills … [Read more...]

Why Video is Vital in 2023

by

By Cokey Falkow, Content Strategist for Meritus Media     Way back when the Internet first started it was almost exclusively text content.  It was restricted by the bandwidth available. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Back in 1995 predictions were made that in 20 … [Read more...]

Audience Analytics and Tracking – The PR Secret Sauce

by

  One for the most exciting tools available to PR and  marketing pros is audience analytics and tracking.  These tools gather data on your audiences - who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. This is not a new function of PR or … [Read more...]

Visual Content Trends for 2023

by

  Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Our ideas are more effectively communicated when accompanied by images, a thousand … [Read more...]