This has been a week full of stories about newspapers - both offline and online The Newspaper Association of America announced that traffic to newspaper websites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors. When asked about plans for mainstream news websites to charge for content Rupert Murdoch said … [Read more...]
Online news intiatives are the number one trend of interest to media buyers
Learning to write for Google and Yahoo has become a PR necessityThe direction of online initiatives is the most interesting trend in newspapers, according to media buyers and planners, ranking ahead of any other issue, including circulation.Half of those surveyed by Media LIfe said the were watching how newspapers' sites will evolve and what role the web will play in … [Read more...]
Forrester Reports on RSS Marketing
New reports outline why marketers should experiment with RSS, especially marketers with customers who fit the profile of early RSS adopters.RSS Marketing 101 introduces who uses RSS in North America and the implications of RSS adoption.57% of marketers said that they were interested in using Really Simple Syndication (RSS) as a marketing channel. RSS adoption is being … [Read more...]
New RSS feed service for PR and Marketing
Upload content and syndicate it with an RSS feed in no time at allMost PR and Marketing people are not technically adept at building or coding websites. Yet now that the Internet has become the medium of choice for product infomation and news, we have to find ways to use these tools without having to pay fees to webmasters or wait in line at the IT … [Read more...]
Marketing Sherpa to feature Internet Marketing Strategy
Business-to-Business Lead Generation SummitKristin Zhivago is leading a session at the Marketing Sherpa Business-to-business lead generation conference Novermber 18 and 19.Her session is titled Public Relations & Lead Generation - Yes, You Can Get Leads from Press Releases.She will be presenting several of my case studies on using optimized press releases … [Read more...]
