Business-to-Business Lead Generation Summit
Kristin Zhivago is leading a session at the Marketing Sherpa Business-to-business lead generation conference Novermber 18 and 19.
Her session is titled Public Relations & Lead Generation – Yes, You Can Get Leads from Press Releases.
She will be presenting several of my case studies on using optimized press releases directed to the news engines – and how they produced very qualified leads.
Power PR, an agency that deals with industrial companies, 3x’d their qualified leads when they put out an optimized press releae.
The release has now migrated into the general section of Google and Yahoo. It is still steadily delivering qualified prospects calling each week.
See Also
- How Southwest Airlines Sold $1.5 Million in Tickets
Sales genrated by posting four Press Releases online - Optimizing Press Releases to Show Up in Search Engines
techniques that would make a difference in the findability of releases through search engines
