Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist
  • About Sally Falkow
  • Online PR Tips
  • Meritus Media
  • Contact Us
  • Work with Me

Social Media Usage Skyrockets in Last Decade

October 12, 2015 by Sally Falkow

  Back in 2005 when Pew started tracking social media usage just 7% of adults were active on social networking sites. Today that number is 65%. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics. An analysis of their reports over the … [Read more...]

2015 State of the News Media Report

May 2, 2015 by Sally Falkow

Pew Research released their 2015 State of the Media report this week. And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. However, for half of those top 50 news sites mobile visitors tend to spend less time … [Read more...]

Internet Overtakes Newspapers as News Source

December 26, 2008 by Sally Falkow

Online news has seen a sharp spike in the last year.  According to the Pew Research Center for People and the Press the percentage of people getting their news online jumped from 24 percent a year ago to 40 percent.  And in this same time period newspapers have been hovering around 35 percent. If you’re after a younger audience the figures are even more startling: For … [Read more...]

Recent Entries

  • 5 PR Trends for 2025: The Evolving Communication Landscape
  • Search Box Optimization: Supercharge Your SEO Results
  • Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms
  • 5 Smart PR & Marketing Trends for 2024
  • Artificial Intelligence and the Practice of PR

Recent Comments

  • Top PR Influencers: Meet The 25 You Need To Follow on About Sally Falkow
  • 5 apps for editing and enhancing your visuals - The Social Olive on 5 Image Editor Apps for Visual Content
  • Reputation Management | Website Design and SEO in MalaysiaWebsite Design and SEO in Malaysia on Crisis & Reputation Management Top Financial Services Concerns

Copyright © 2026 · Magazine Pro Theme on Genesis Framework · WordPress · Log in

Thanks for signing up!

Join 10,000 PR and marketing professionals.
Get the latest Digital PR and content marketing tips in your inbox every week