It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset. But, as more brands jump on the bandwagon and post content, space in the fans' newsfeed gets too crowded. So reaching these fans is gets harder and harder … [Read more...]
News Content – Where are we headed?
This has been a week full of stories about newspapers - both offline and online The Newspaper Association of America announced that traffic to newspaper websites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors. When asked about plans for mainstream news websites to charge for content Rupert Murdoch said … [Read more...]
