PR, Big Data and Actionable Insights

Deirdre Breakenridge, Adjunct Professor at NYU and CEO of Pure Performance Communications, was part of the panel on PR and Big Data at the PRSA conference in Philadelphia in October 2013. With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, “big data” is seen as the future of public relations. However, using the information … [Read more...]

What is Digital PR?

Updated January 2016 Digital PR is a blend of traditional PR and technology. With Digital PR you can reach and engage your audiences wherever they are online and on any device they use.  It makes it possible for your message to be found online and shared on social media. Digital PR is about relationships and conversations, not just broadcasting content. Digital PR and Social … [Read more...]

Why You Need to Add Video to Your News Content

In a recent Fast Company article visual storytelling was described as the breakout trend of 2012.  Brands are learning to show, not tell. The media are also discovering that web video gets more views than broadcast clips. Stokes Young, Executive Producer for MSNBC, has some very interesting comments about how to define web video, what kind of content works, and what to … [Read more...]

History of Photography – Rise of Mobile and Photo Apps

This infographic was produced by Overgram, a very cool tool that allows you to add text to your images.  It's the free version of Over, which is available in the Apple app store for 99c. Adding text to your images easily makes it possible to improve the images you add to your news and social content. Take a look at the infographic and the rapid rise of mobile photography. … [Read more...]

Citizen Journalism: Who is a Journalist Today?


People today are always on the look out for new and faster ways to get their news. According the 2011 State of the Media report, not only do they want to be able to find it and get it fast, they also want to contribute to, and participate in, reporting the news. This can be a boon to PR people looking for more coverage for their stories. Opportunities to act as a citizen … [Read more...]