PR professionals and agencies need to get trainedA recent report from Hitwise revealed that one in twenty web visits is now to the top social media websites. And these sites are not only driving traffic to Google and other search engines, they are sending visits directly downstream to sites like travel, banking and telecom."Social networkers" spend less time … [Read more...]
A Very Productive Thanksgiving Week
Social Media Training for LA, OC and even South AfricaWhat an interesting and productive Thanksgiving week we had - two PR agencies came in for social media training. One was from Orange County and one was all the way from South Africa.Sarah Rice of Sentient Communications was at my seminar in Cape Town in June and we have been emailing back and forth since then. … [Read more...]
Online PR and Social Media Training
Blogs, RSS and Social Networking can be a minefield for PR practitionersThe digital PR space is hot right now. You see articles about online PR, blogs and social media in practically every mainstream newspaper and trade magazine. One of the reasons is that it is a fast paced environment and there are always new ideas to report on - two years ago there was … [Read more...]
Public Relations Affected by Blogs
No discipline has been more affected by blogging than public relationsLike Americans, Europeans and Asians have become fervent bloggers, says the International Herald Tribune.Many American brands, and some brands of other countries, are starting to include blogs in their marketing plans, using PR at a much earlier stage. By the time of the official "launch," a product … [Read more...]
SEO PR landscape is changing
Content syndication and social media becoming an integral part of SEOMatt Cutts`of Google said it best in the interview with Mike Grehan titled "The Future of Search and Outdated SEO Methods.""There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger." … [Read more...]
