Online video makes good PR senseIn the wake of the FCC's issues with VNR's and the growth of YouTube, Internet video is catching on as a way to reachonline viewers. Witness the launch of Nuance, which got 35,000 views on YouTube from a very targeted audience and MultiVu's work for NVIDIA that got 65,000 viewers off Metacafe, reports PR Week.Broadcast is not going … [Read more...]
Your Internet Marketing Strategy for 2007
SNCR pundits give direction for new mediaSNCR is a great place to exchange ideas about new media. Jen McClure asked our members to look back at 2006 and forward to 2007 and give our take on where new media is headed.There are excellent online PR tips from Katie Paine, Debbie Weil, John Cass and Giovanni Rodriguez.And while you're there, read the rest of the New … [Read more...]
Social Media is the “One thing that Most Influenced the News”
User- generated content providers named Time Magazine's Person of the YearIf you needed any more convincing that social media is influencing the news, this should do it.You don't get any more mainstream than the cover of Time as Person of the Year. And if user-generated content and social networking is the one element that most influenced the news in 2006, I'd hazard a … [Read more...]
Online Travel Sales Set to Beat Offline in 2007
Travel, tourism needs a Travel 2.0 Internet marketing strategyAccording to a new report from PhoCusWright Inc., next year for the first time transactions on the Internet will account for over half (54%) of all U.S. travel bookings.The US market is way ahead of the pack in using the Net to buy travel. While the U.S. represented just one third of total online and offline … [Read more...]
Web 2.0 Policy Lacking in Corporate Communication Departments in US and UK
PR left holding the baby when things go wrong.The Peppercom and Bulldog Reporter Business Blogging Survey conducted on 1,200 marketing industry executives from the United States and United Kingdom, revealed some startling disconnects in corporate communication policy on both sides of the pond.. ¨ Most respondents (78 percent for U.S. … [Read more...]
