e-Consultancy's new report shows gaps in online PR applicatione-Consultancy in the UK holds regular roundtable briefings and the July briefing was about Online PR. The report, now available for download, shows that while many companies are aware of the need for defensive online PR (reputation monitoring,) proactive campaigns are still not the norm. They attrribute … [Read more...]
Include Video In Your Content Strategy
User generated video getting good views from niche audiencesIt's time to start brushing up on flash, screencasting, video production, and video networks, syas Brian Solis.Online video is the next frontier for the communications industry adding a new layer of engagement to any existing PR, marketing and web initiative.During the week of February 3, YouTube's traffic surged above … [Read more...]
Disney’s Content Strategy to Reach Moms Online
Entertainment Behemoth takes the needs of their online audience to heart.Moms are increasingly turning to the Internet for answers to everything from problems with teething babies to financing college. Based on research into their online audience Disney is launching a new website aimed at providing these answers the AP reports. Web-savvy and 32-million strong, … [Read more...]
LA Times Announces Online Strategy
The paper admits it had fallen "woefully behind" in the shift to online journalismYesterday afternoon the LA Times announced a new model for the newspaper's reporting with the Internet at its center - go figure! And they came to this stunning conclusion after an expert review by previous editor Dean Baquet. Under the new plan there will be total integration of … [Read more...]
Social Media Marketing
How online behavior affects your bottom line.WebProNews has a discussion on the go about Social Media, PR and marketing. Jason Miller makes the point that in the real world we turn to colleagues and friends for information and advice, not sales people. And it should give you a clue as to what is occurring online and why social media is … [Read more...]
