Writing good online content audio conference from PR UniversityBulldog Reporter's PR University audio conference covered all aspects of web content and writing for the web,Jon Greer, who blogs at Catching Flack, took notes and blogged the session. A comprehensive web content strategy will assist you to write better content across all online … [Read more...]
Online PR Lessons of 2007
What we learned this year can provide direction for online PR strategy in 2008Search is important to PR. What people see when they do a search does influence their perception of your company. It also affects your brand value. And now that the search engines have changed the way they display results with the integration of news, blogs, feeds and video into the … [Read more...]
Marketing vs Advertising vs New Media
The more things change the more PR has to changeI could not have said it better myself - David Meerman Scott ( he of The New Rules of PR) took Forrester to task for confusing advertising with marketing in a new research report. Businesses certainly don't need to trade CMOs who know TV ads with those who know how to run banner ads on YouTube and Facebook. Instead, we … [Read more...]
The Role of PR in a Web 2.0 World
If your head is still in the sand about new media now would be a good time to change positionAs many of you know I am also the official blogger for Bulldog Reporter, an industry newsletter that has over 50 000 PR practitioners as subscribers. Last week I was in San Francisco speaking at the TurnPROn Online PR Summit. Jim Sinkinson, CEO of Bulldog … [Read more...]
Social Media Getting PR Attention in Asia
My Singapore SlingI just got back from a quick trip to Singpore to do a two day training course on Strategic Online PR for execs in the corporate communication field. We had delegates from Malaysia, Indonesia, India, Hong Kong, Taiwan and Australia.And there was a good spread of industry sectors represented too - financial (a few banks and insurance … [Read more...]
