Each year at this time new technology ideas emerge and tech predictions are made at the Consumer Electronics Show (CES) in Las Vegas. In his keynote speech Robert Kyncl, vice president, global head of content for YouTube, predicted that in a few years video will be 90% of all the traffic online. In case you missed my earlier posts and webinars about the importance of using … [Read more...]
PRSA’s New PR Definition – 3 possibles
A few months ago when PRSA announced that it was engaging the PR community in an 'open and collaborative effort' to modernize the definition of PR, there was a spate of posts from PR people. Many applauded the crowd sourcing approach, but there were also detractors. As with any such effort, there's always the risk that individuals or groups with zero, limited or even slanted … [Read more...]
The Customers’ Voice, Your Social Graph and Your Reputation
Social media impacts every part of your business. Online PR has assumed greater importance and in 2012 it is imperative that a business Knows who their customers are and where they are active online Understands the power of social media for positive and negative impact Makes social media a part of their risk management strategy Educates their employees - all … [Read more...]
Social Video-some interesting facts
Read the full press release about the study … [Read more...]
Google Give PR Pros a Holiday Gift
In the summer of 2010 Google completed the Caffeine update, which allowed them to rapidly index fresh content across the web. This week Google announced that they had done another major update based on freshness of content to cope with the burgeoning amount of social content available online. "Search results, like warm cookies right out of the oven or cool refreshing fruit … [Read more...]
