People today are always on the look out for new and faster ways to get their news. According the 2011 State of the Media report, not only do they want to be able to find it and get it fast, they also want to contribute to, and participate in, reporting the news. This can be a boon to PR people looking for more coverage for their stories. Opportunities to act as a citizen … [Read more...]
Changes in News Delivery Give New Power to Press Releases
Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. This has … [Read more...]
Social Advertising has a place in a PR strategy
Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article "The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward -- to the benefit of consumers and … [Read more...]
Sharing Gap: A Missed Marketing and PR Opportunity
In a recent Pew Research report about how people get their news today, sharing was highlighted as one of the integral activities associated with news content online. "If searching for news was the most important development of the last decade, sharing news may be among the most important of the next." Share This just released the results of a study of sharing behaviors … [Read more...]
Social Media a Close Competitor to Email for SMBs
For years we've been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes released in April shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email. Social media was the most cited new … [Read more...]
