PR Newswire recently took a look at how press releases sent on the wire perform in terms of number of views. The stats are quite revealing: Need I say more? Adding multimedia to your press releases, articles and blog posts will give you a remarkable bump in views. And since that's the goal of content, it's truly amazing to me that only 55% of the PR folk recently … [Read more...]
Pimp Your Press Release
A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. However, what journalists need has changed dramatically. Jim Brady on the Changes in News Consumption They've been telling us for at least five years now that they need more than just a page of text. And PR Newswire's … [Read more...]
The Press Release is not Dead Yet!
Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don't do much for you. PR Newswire reports that a study … [Read more...]
How to Make a Video go Viral
As we are often told there is no such thing as a viral video. There is however a plan to make a video go viral. And it does not take an experienced video team or in-depth technical knowledge. Step One: You do need a network of people with some measure of influence that you can tap into to give the video an initial push. You need to give it some traction. This is not … [Read more...]
Does Your Online Newsroom Get an”A” in PR?
As technology advances, journalists and bloggers are adopting more social tools to help them gather and report the news. Many journalists have stated that in this new media world they rely on outside sources for content, which is an excellent opportunity for PR pros. But we have to provide the news content in the format they need and provide the social tools they find useful. … [Read more...]
