By Cokey Falkow Lee Daniels' "The Butler" has taken box office honors for two weeks in a row. It's a thought-provoking film and one of the aspects it brought home is how much a business needs the same thing: a good butler. Just as a good butler stands aside but is always observing and anticipating needs, so a good digital PR agency should be able to unobtrusively tap into … [Read more...]
How to Write a Press Release in 2013
Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release Register here Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. Unfortunately, the SEO community saw the possibilities of using optimized … [Read more...]
The Digital PR Agency
Thirteen years ago when I urged PR agencies to start learning digital skills I ran into a hefty dose of skepticism. Seven years ago when we launched Social Media Club very few PR agencies were interested. Even three years ago it was a hard sell. Now almost every PR agency claims that they are up to speed and able to deliver digital PR and social media. And clients … [Read more...]
The PR Approach to Link Building and SEO
Way back when Google first started they created an algorithm to rank web content based on relevance and citations. 'Citation' as in those footnotes you see on a research paper where one academic or researcher references other published content that supports or endorses his paper. The professor only lists (links) to the other papers most relevant and most important to their … [Read more...]
Twitter is Getting Ready to Woo Journalists
Twitter is already playing a large part in the news industry: it's where many people find breaking news and it's where journalists go to locate sources close to a breaking story. And they want to do more. They recently posted this job opening: Twitter is playing an integral role in the evolution of the news industry — both as a tool for reporters and newsrooms and as a way … [Read more...]
