The 2013 State of the News Media report has good news and bad. The bad news is that the media is still hurting. Newsroom staff is down 30% from 2000 - in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978. Nearly one-third of consumers surveyed by the Pew Research Center's Project for Excellence in … [Read more...]
What is Digital PR?
Updated January 2016 Digital PR is a blend of traditional PR and technology. With Digital PR you can reach and engage your audiences wherever they are online and on any device they use. It makes it possible for your message to be found online and shared on social media. Digital PR is about relationships and conversations, not just broadcasting content. Digital PR and Social … [Read more...]
New Facebook Design Taps into Trend for Visual Content
Facebook's recent announcement about their redesign of the news feed is based on the trend for visual content. The percentage of posts that contain images has doubled in just over a year. Photos on Facebook get 53% more likes and 104% more comments than a text post. Posts that include a photo get 120% more engagement than the average post. If you add a photo album this … [Read more...]
Is Your Team Ready to Ride the Online Video Wave?
Each year more people are watching video online. Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala. Viewership of branded videos grew 91 percent over the course of Q4 2012. Ooyala believes the study illustrates the importance of streaming … [Read more...]
6 Social Media Skills You Need in Marketing and PR
According to an article in Forbes, whether you’re just starting out, or you learned your Marketing skills years ago and need to get up to speed, these six skills are essential: How to build and nurture an online community. Researching new social media tools and platforms - the "next big thing." Blogging - planning content, writing compelling posts, reaching … [Read more...]
