Deirdre Breakenridge, Adjunct Professor at NYU and CEO of Pure Performance Communications, was part of the panel on PR and Big Data at the PRSA conference in Philadelphia in October 2013. With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, “big data” is seen as the future of public relations. However, using the information … [Read more...]
My PR Thanksgiving List
Every year at this time we gather with friends and family and take a look at what we're thankful for in our lives. It can apply just as much to our careers and work environment. Here's my PR Thanksgiving list: Technology: We've made great strides in PR with the use of digital technology. We now have tools and apps that help us to listen to our … [Read more...]
Multimedia with Press Releases Gets More Views and Engagement
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother's releases - you do have to craft them very … [Read more...]
Lee Odden on Content Marketing and PR
Lee Odden, CEO of TopRank Marketing, spoke at the 2013 PRSA Conference in Philadelphia. His session was on the tools and techniques PR pros can use to include content marketing in the PR mix. Odden sees PR as perfectly positioned to be stewards of the messaging that causes consumers to have affinity for a brand and become fans and advocates. … [Read more...]
The Digital Marketing Road Map
A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. 82% have had no formal education in digital marketing and have to learn 'on the job'. So their lack of skills is quite … [Read more...]
