The 2013 State of the News Media report has good news and bad. The bad news is that the media is still hurting. Newsroom staff is down 30% from 2000 - in fact there are fewer than 40,000 full-time professional employees in media newsrooms for the first time since 1978. Nearly one-third of consumers surveyed by the Pew Research Center's Project for Excellence in … [Read more...]
Create and Optimize Visual Content: a new PR skill
Forbes called the rise of visual content the breakout trend of 2012. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention. And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. Here are a few stats to show the impact of visuals: Content with … [Read more...]
Social Media Relations
In an interview with Muck Rack John Cangany, Director of Digital Strategy for APCO Worldwide’s Washington D.C. office, makes some excellent points about how journalists use social media and how a PR pro can tap into this information pool to improve their pitching. Here are some of the gems from the interview: I think the press release is becoming completely irrelevant, … [Read more...]
Google News – then and now
Google News launched in September 2002. What started as an aggregator of news content has gone through some interesting changes in the last 10 years. Not so long ago some media companies were fighting to keep their content out of Google News, yet Google reports that they index articles from more than 50,000 news sources across 72 editions and 30 languages and the results are … [Read more...]
5 Media Relations Strategies that Help Get Your Brand Story Published
Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That’s no longer the case. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for instant visual news has changed the way news is gathered, reported and consumed. While … [Read more...]
