Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

How Content Marketing & Digital PR Affect Your Business

by

Guest post by Cokey Falkow   Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? One reason above all: The return on investment of customer acquisition and retention. It's much … [Read more...]

Digital PR Round Up: Digital Newsroom Trend

by

  This week there were several good posts about the trend for brands to create a digital newsroom: Adidas' Digital Newsroom Strategy Adidas said its brands needed to be more relevant online in order to propel demand. It is setting up internal digital newsrooms over the next 12 months to tap into trending topics, a move that builds on the “moments of celebration … [Read more...]

The Press Release is not Dead Yet!

by

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don't do much for you. PR Newswire reports that a study … [Read more...]

Your Customers are Sharing Content – Are You?

by

In a recent Pew Research report about how people get their news today, sharing was highlighted as one of the integral activities associated with news content online. “If searching for news was the most important development of the last decade, sharing news may be among the most important of the next.” Share This just released the results of a study of sharing … [Read more...]

Are You Keeping Up with the Digital Journalists?

by

In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it.  Each new technological advance adds another layer of complexity.  In 2010 digital news media, like AOL and The Daily, hired almost as many people as were laid off from traditional … [Read more...]