The PwR 2011 Study shows that journalists are embracing the online world: 77% contribute content to a website or a blog in addition to their usual duties 87% prefer to receive press releases via email 91% want “easy access” via a link in the email to relevant background, bios and supporting information 87% want access to high res images 76% want verbiage they can … [Read more...]
More People Getting Their News Online
Another finding from the Pew Generations Report that is of particular interest to PR people is that more people over the age of 34 are getting their news online. And that goes all the way up to the over 74 year-olds now. How they find the news and what they do with it has changed radically too, says this report. "Information is now portable, personalized, and … [Read more...]
Travel Reservations a Key Online Activity for All Age Groups
According to the Pew Generations 2010 study, making travel reservations online is one of the top activities people do online. And it is true for all age groups. Another activity that has increased again this past year is watching video online. If you are a travel venue with an interest in attracting people 45 and older, your 2011 strategy should … [Read more...]
Social Media Newsroom- Intel debuts social news hub
Intel debuted their social media newsroom last month after eight months of development. It has all the features one would expect in a social news hub: commenting rating discussion areas special access areas Web video blogs Facebook and Twitter plug-ins SMR (social media releases) SEO friendly attributes "The development project took roughly 8 months—but … [Read more...]
PR 2.0 What Works?
I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and asked him what PR people should do in 2010. Here is his advice: What used to work doesn't work anymore and you need new skills. Learn to optimize news content Master social media Learn to do video marketing - not VNRs, but really good story telling Be real Be credible Be … [Read more...]
