Newspaper editors and staff from over 60 countries met in Athens to explore ways of using the Internet and innovative tactics in their quest to lure back readers.The shift in media consumption is not only hitting print in the US, daily papers worldwide face growing competition from broadcast and online media, reports AP.Newspaper editors and staff from over 60 countries met in … [Read more...]
Top execs still using traditional media, but online PR grows daily
Statistics need to be seen in contextOne study I saw this week said that BtoB buyers who were asked 'Where do you get reliable information prior to purchase?" said they get 50% of their data and news from web search and online newsletters.The study from Harris Interactive and PRSA polled 1,015 consumers; 150 executives from Fortune 1,000 companies; and 150 … [Read more...]
Web 2.0 Marketing
What can happen when you open your arms to the publicThe Click Z article about Web 2.0 has 2 gems in it:"When you invite the whole world to your party, inevitably someone pees in the beer." Xeni Jardin on "Wired News," Using editorial to promote products can be pretty effective if done correctly. Custom pubs are a great idea. Another way to use … [Read more...]
