There's PR value in this new search trendThe Vertical Creep session At SES NYC was jam packed. The word is getting out - there's a strong trend for searchers to use the tabs on the search engines like news, products, images etc. And these vertical search results are creeping in to the traditional web search results pages.Many times search … [Read more...]
Online PR and Media Relations
Where are those pesky readers?All the time and effort that goes into building relationships with editors and journalists has a specific end in mind - ink in a publication that reaches your target audience. Figures from the Audit Bureau of Circulations reveals that even magazine readership is down – except for celeb mags. Seems we can’t get enough of … [Read more...]
Online News Sites Drawing More Visitors
News Search plays an important role in your Internet marketing strategyOnline news readership is still climbing sharply. The fourth quarter saw 53.6 milllion viewrs a month - up 30 percent from 41.1 the previous year. 36 percent of all Web users went to an online newspaper site. MediaPost (requires registration)Visitors to newspapers' Web sites are … [Read more...]
Optimized Press Releases Featured At Search Engine Strategies
SES New York News Search Panel NamedIn just a month's time those eager to find out what half of their online marketing mix needs to change will gather at the next SES in New York City.Greg Jarboe wrote in his blog that the top story of SES is that at each show there are new ideas and you find out that what was working last year is no longer working. So if you want to be … [Read more...]
News Search vs Web Search
Small businesses need to learn how to leverage bothThose Yahoo! Small Business survey results prompted me to look into how niche and specialty small businesses were doing in the search game.Dollhouse Properties put out a press release promoting their new miniature and Barbie dollhouses. Definitely a specialty item - and one that is getting a high number of searches right … [Read more...]
