The media landscape is still shifting - and will continue to do so as the young digital natives grow up and grow older. Right now TV is still the number one choice for news across the entire American population, but it's by a narrowing margin. The 18 - 49 year-olds prefer to get their news online. And as more digital natives get to an age where they're reading and watching … [Read more...]
Google’s Mobile Update and Online Visibility
Friday's #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles's next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage - is this any site or is it only true of a good site? You’d think that just any website is … [Read more...]
Why Mobile Content Strategy is Important to PR
Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And they were right. Mobile platforms – … [Read more...]
Telcos Fail to Capitalize on Mobile Web 2.0
Telecoms companies are failing to make the most of the growing popularity of the online information-sharing services of "Web 2.0", according to new research 'Web re-loaded: Driving convergence in the real world.' by global consultancy Arthur D. Little.This new report places users and user generated content in the spotlight yet again. Yet it seems US Telcos have not yet … [Read more...]
