MS sees this as a way to accelerate the move to a more social webDavid Utter at WebProNews is reporting on a conference call taking place right now as Microsoft bids to purchase Yahoo! for $44.6 billion. The move is designed to create a more credible competitor to Google and deepen Microsoft's position in the market for online business software, says CNN money. … [Read more...]
Socialize Your Internet Marketing Strategy
Microsoft Pitches Web 2.0 Marketing Ideas at Mix 07The capabilities opened up by Web applications such as social-networking sites and the close integration of media in software is changing the face of consumer marketing, said Robert Bach, head of Microsoft's Entertainment and Devices division at Mix 07 (Microsoft's conference devoted to Web developers and designers.) "The … [Read more...]
Web 2.0: A Seismic Shift To Content Centric Marketing
Content strategy moves front and centerMicrosoft's announcement that they are moving from a software company to a media company speaks volumes about the impact of Web 2.0 on business.We’re really not just talking about Microsoft, in my opinion they're just a leading indicator; an 800-lb. canary in a coal mine for large companies with any significant revenue coming … [Read more...]
The power of blogs
Blogs can boost your product—or destroy it. Either way, they've become a force business can't afford to ignore.There is no longer any question about the power of bloggers.Micro Soft felt the lash of bloggers when they launched MSN spaces. Just one more example of why you have to monitor what is being said in blogs about your company and your … [Read more...]
